Free SEO tool
Schema Generator
Generates valid Schema.org JSON-LD step by step: pick a type, fill in the fields, check the live preview, copy the code and add it to your head section.
Why structured data pays off
Structured data based on Schema.org is not a direct ranking factor, but it is one of the most effective ways to stand out in Google's search results. With JSON-LD, Google gets machine-readable hints about a page's content: star ratings, opening hours, prices, questions and answers. The result is rich snippets that take up more space and can noticeably raise the click-through rate, at the same ranking. AI Overviews and AI search engines also use schema markup to understand content.
Google recommends JSON-LD as the format: the code sits cleanly in the <head> instead of the HTML body and does not collide with your template. Typical combinations by page type:
- Practice or shop: LocalBusiness + FAQPage
- Online shop: Product + BreadcrumbList
- Blog or magazine: Article + BreadcrumbList
- Workshop or event: Event + Organization
- Agency or company: Organization + FAQPage
For local businesses, LocalBusiness markup is especially valuable: Google connects the website with the business profile, and opening hours and the address appear directly in the local pack.
Frequently asked questions
Is structured data a ranking factor?
Not directly. Google officially says schema markup is not a ranking signal. Indirectly it still helps: rich snippets raise the click-through rate, and a higher CTR can have a positive effect on rankings.
Where do I put the JSON-LD code?
Add the script tag to the <head> section of your HTML page. On WordPress, use a plugin such as "Insert Headers and Footers" or your theme header.
How long until rich snippets appear?
After you add the structured data, Google has to recrawl the page. That can take a few days to a few weeks. Google decides on its own whether a rich snippet is shown; there is no guarantee.
Can I use several schema types on one page?
Yes. A typical combination is LocalBusiness + FAQPage on the home page, or Article + BreadcrumbList on blog posts. Each type goes into its own script tag.
How do I test whether my schema markup is correct?
Use the Google Rich Results Test. It shows you immediately whether Google recognises your structured data and which rich snippets are possible.